#Firstworldproblems in Haiti?
To me, the way this ad presents Haitians is pretty great. They are real people, with a sense of humor and irony, intelligence, and knowledge of the world beyond them. Do they use Twitter on a daily basis? Probably not, but that doesn’t mean that the idea is so far-fetched to them, or that they don’t know about the internet or social media.
On the other hand, I’m not sure making fun of people to guilt them into giving makes for a longterm relationship with donors. The ad’s a great social education tool, that will be used for years to mess with young Sociology majors’ minds, but unless it’s followed up with ads that are increasingly nuanced and insightful, I’m not sure if it will build a solid donor base. Plus, I’m not a big twitter user, but aren’t the people who use this #firstworldproblems hashtag making fun of themselves, and pointing out that their problems aren’t really that important? Those seem like the people you’d want to engage, not insult.
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I'm a Bostonian in Battambang, Cambodia, happily negotiating life in the tensions between Jack Kerouac and Thomas Merton, Dorothy Day and Elizabeth Johnson, and Boston College football and women's health advocacy.
You can contact me at planningthedayblog AT gmail DOT com.
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