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Thought of the moment

August 5, 2010

We’ve been conditioned by artificially cheap food to be shocked when a box of strawberries costs $3.

But it’s important to know that farmers aren’t getting wealthy. When you see strawberries being sold for $1 a box, picture the kind of labor it takes to pick those strawberries and the kind of chemicals it takes to produce those kinds of strawberries without hand weeding.

This is Michael Pollan on buying local, organic (and expensive). It’s a really important point, but it still doesn’t do anything for most people who cannot afford to spend $3 on a box of strawberries.

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