Say it ain’t so.
In 2008, shoe care experts Kiwi launched the Shoe Aid for Africa campaign.
Did you know that half of all 5 to 24-year-olds in Africa don’t own any shoes? This astounding fact is what inspired Kiwi, the shoe care experts, to create the Shoe Aid for Africa campaign in 2008.
With the help of schools across the UK, we collected an amazing 20,000 pairs of shoes in the first year of the campaign. They were distributed in Mozambique in April 2009 and immediately changed the lives of thousands of kids, enabling many to walk to school in shoes for the first time, to play football, and to visit friends and family.
We’re now in our second year, and so far we’ve collected a further 104,000 pairs of shoes – far more than the 50,000 we were aiming for! Many of those are sports shoes to mark the Football World Cup, which is being hosted by South Africa in the summer. With any luck, we’ll help inspire the next generation of World Cup stars!